How to find the best sofware development firm for your new project?

After you’ve developed an idea for a custom software project and wish to put that plan into action, you and your team will need to consider hiring a candidate or a firm to develop the software for you. They will need to be able to work closely with you and be able to suit you needs. The best software development firm will be able to help you make your plans into a reality, creating a working software tool or program.

Choosing the best software development firm for you new project can be quite tricky, especially when there are so many potential firms and candidates for hire out there, many with glowing reviews and well-trained specialists and developers.

However, there are a few ways that might be able to help you narrow down your search and find the right fit to aid in developing your software. Here are some helpful times to find the best software development firm for your needs:

1. Do a background check/reference check

You wouldn’t let just anyone who walked in off the street perform a heart surgery, so the same should apply for hiring a software development company (that may sound dramatic, but a point well made as your money and time are at stake!) You need a reliable, well-known, and skilled firm with a good track record to work with you to produce the best possible result.

Make sure to do your research on the company. Take time to do thorough research to make sure the business is legitimate and licensed. How new is the business? Have they had success with other clients? There are lots of questions that should be answered before you decide to hire anyone. If the company has reachable references, take the time to talk to them about their experience. It’s important to know about how the company interacts with its clients and the kind of quality end product they produce. The best software development firm should also be professional, to ensure that you get quality service.

2. Make sure they can work within your budget

Setting a budget is one thing, making sure your needs can be met within that budget is another as far as it is concerned.

It’s important that you get the outcome you’re going for, and still stay within a reasonable, set budget. A good software development company will help you by going over exact details of the cost breakdown for your project, making adjustments through discussion to help you stay within your specified budget. This is a good sign to look for when considering different software development firms.

Considering a single developer is also another option when hiring, as they will likely have lower fees. However, for larger projects, you’ll want to go with hiring a firm for best results as this is most important ever.

3. Communication is key

This one can be something often overlooked and undervalued when deciding on a firm to hire, but how well a firm communicates and how quickly you get responses is important. Since time is indeed money, in the business world especially, it’s vital the firm you choose is diligent and works quickly. Quick response times not only indicates interest from the potential firm you’ll be working with but may also indicate that the company is always engaged and looking to serve their potential clients.

Also, it’s important that the best software development firm you hire is well-versed in the language you’ll be working in. To avoid miscommunication and misunderstanding that may slow down the project, try to choose a team that is capable of clear communications in your working language in order to choose the best fit for all of your needs.

Not only that, but you should also always expect the best potential firm for hire to not only answer your queries quickly and clearly but to ask questions about the project as well. The best company for hire will show interest in the project and want to know more about it.

In Conclusion…

Once you have chosen the best software development firm that you believe will be able to suit your needs and help you to bring your application to life, you should expect frequent questions, discussions, and updates from the team you’re working with. This will allow you to keep track of the project´┐Żs progress and ensure that the entire project runs as smoothly as possible.

Understanding The Importance of Web Analytics For Online Marketers and Businesses

For business or an online marketer to succeed, it is necessary to employ web analytics programs. These programs play a crucial role in the growth of online customer base by measuring the efficiency of the marketing strategies used to attract clients. Essentially, web analytics is the process of gathering, measuring and analyzing user activity and behavior on your website. Web analytics software interprets raw user data and outputs meaningful tables, charts, and graphs that can be used to fine-tune crucial areas of a website in order to achieve your online business objectives.

Web analytics can give website owners increased insight into how productive their landing pages are in convincing visitors to opt-in to a mailing list or purchase a product. As such, web analytics can provide crucial information that can help develop strategic marketing decisions.

The Main Reasons for Using Web Analytics

1. Support SEO Efforts


Search engine optimization drives visitors to the most relevant pages on your website. The concept is simple, similar to the way someone would use Yellow Pages to find an electrician; someone using a search engine to locate the products or services that you sell is highly likely to be in the market for those products or services.

Web analytics plays a decisive role in SEO. It lets you see where visitors are coming from, which terms they searched to find your site, which pages they land on and whether they hang around or immediately hit the back-button. Analytics gives you the marketing intelligence, based on what works and what doesn’t, to make informed SEO decisions.

Yet many companies fail to take advantage of web analytics, whether due to time restraints or they can’t be bothered, or feel it’s out with their technical skills. By improving the targeting and visibility of your website, you will increase your market share, raise brand awareness and extend product reach, all of which has a positive effect on the bottom line.

2. Improve Usability


It’s relatively easy to publish a website, with today’s web developers and Content Management Systems there is a little requirement to gain a working knowledge of HTML. The potential audience is staggering, but that does not change the need to understand your audience. By understanding how visitors interact with your site, you can help them achieve their goals quicker and easier. If your site “works” the way they do, the user experience will significantly increase, and users will return time and time again.

Web analytics lets you see how visitors use and navigate your site. By understanding your user experience with your website, you will be in a position to achieve your goals and targets

3. Increase Accessibility


For you to succeed with online marketing, you have to understand the technology used to access your web pages. Web analytics will help you understand how the mechanism works to help you enhance the accessibility of your business platform. By making your pages accessible to older browsers, mobile technology, and assistive devices, like screen readers, you can significantly reduce bounce rate because more people will be able to see your pages.

The top priority of web analytics is to find out the information that their client needs to know. An online marketer will need to know why his merchandise is not moving as quickly as he would like, so the priority of the analyzing team will be to discover if the marketing technique used is effective and reaching the people who would most likely buy their merchandise.

Web analytics will let you see which browsers (and browser version), screen resolutions, operating systems and more. Would you turn away customers from your shop because they arrived in the wrong type of car? No, then make sure you are not turning visitors away from your website because they use the ‘wrong’ browser.


Through web analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. A web analytics application can gather traffic information, guidance to enhance customer experience, develop custom reports, and implement advanced segmentation to show which ads or segments are responsible for generating sales or specific activities or conversions.

Indeed, profits can be maximized by taking the right analytical approach. If you are serious about your long term success with online marketing, invest in web analytics. There may be a steep learning curve, but the payoff is huge.

4 Essential Phases Of A Web Application Development Project

It goes without saying that the general impression of a web application depends on the quality of its design. Typically, web applications have become a paramount tool for almost all businesses today. Whether the users or your clients are impressed or not when they visit your site depends on its visuals and layout. Hence, the web application development stage is considered essential in creating a not only successful but also effective online presence.

In most cases, a web application is constructed on a three-tiered software development model that incorporates your business, users, and data services. Furthermore, it is vital to note that every web application development project has to go through particular steps from commencement to completion. Hence, this article aims at giving you the 4 essential phases of a web application development project.

1.Information gathering and planning

The first step in web application development is to gather information and creating a comprehensive plan. This stage is the prime foundation upon which the entire web application project is planned and developed. This is a very paramount step since it requires you to have an absolute understanding of your company, your target audience, your goals, and all the needs of your clients. Therefore, this phase requires detailed requirement gathering where you will ensure that all key information such as objective, scope, functional requirements, and wireframes for your web application project are well-documented.

Furthermore, based on the information that you have gathered, you can now come up with a comprehensive action plan that consists of tasks breakdown, project timelines, and proper resource allocation aimed at creating a holistic perspective of the web application.


The next critical step of the web application development process is designing the website itself. In this phase, you will be required to focus on selecting the color, theme, features, layout, and any other aspects of your website. Furthermore, this is the stage that you will be required to incorporate some of the elements such as your company`s logo, theme that reflects your firm`s product portfolio, color that boosts brand identity by making it not only elegant but also appealing. Furthermore, after completing the design, you will seek the services of highly qualified and experienced front-end coders who will be tasked with coding the user interface elements for your portal.

Besides, an exchange of concepts between coders, designers, and your clients through this design stage will ensure that your web application project matches the requirements as well as the aesthetic preference of your clients.


With the web application designs approved, it is the appropriate time to develop the design of the pages, refine any old content, develop new content, create videos, podcasts, slideshows, any other media that will appear on appear on the website. It is imperative to note that this step is aimed at establishing the coding and entities procedures, data variables that will be utilized throughout the remaining part of the web application project. Besides, it is in the development stage that the databases, frameworks, and content management systems are installed, customized and configured. Integration with web services, third party applications as well as the API systems are installed at this stage. It is in this stage website application developers take proper steps aimed at ensuring that the codes are scalable and comply with current standards.


The last step in the website application development process involves bug fixing and QA testing. It is a phase that provides an opportunity for your clients to conduct a pilot test on the web application with the actual users and access immediate feedback as well as give suggestions for improvement. The client`s suggestions will help reduce or eliminate the chance for any key changes or future hassles once the web application has been rolled out.

This phase is the most crucial as the web application is put through all necessary testing techniques including stress testing, usability testing, load testing, and performance testing, just to mention but a few. Besides, any other activities such as migration, incorporation, maintenance, as well as updating need to be followed professionally, depending on the core requirement and objective of the web application. Needless to say, a fully-tested application will be ready for release or deployment, and any appropriate steps can be taken for its implementation.